Depending on your environment and personal situation, you instinctively might tend to the other interpretation - and the advertisement does not work for you. Even though in the context of advertisement the intention of the speaker is clear, I do understand your position. Therefore, the context defines whether "clean is not an option" would point to "clean is not even available" or "clean is a requirement and therefore we do not even need to talk about it".Ĭontext understanding depends heavily on the hearer. The set contains and the corresponding nouns for option. The domain we are talking about that option and optional point to is not a black and white, or better not a binary one. Note: it appears that you are not alone in questioning this tagline: If that advertiser really wants to use the phrase an option, a similar meaning could be found in the sentence: "Style is an option.
Clean is not." Based on the above definition, this sentence would read: Using optional would be a much better choice: "Style is optional. At any rate, this does not quite convey the intended meaning of the tagline. It could be included by default and therefore not an option. To be fair to the advertisers, this does not mean that clean is not part of the product. It also states that "clean" is not one of the available choices. This implies that there are some choices available to the customer, and that one of the available choices is "style". Optional (adj): Not compulsory left to personal choice electiveīased on the definition of option, the advertisement tagline reads: Option (n): One of the choices which can be made I would agree with your interpretation of the difference between the two.
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